As the success of Facebook Messenger as a platform continues to grow, more businesses are looking for ways to incorporate Facebook Messenger Bots into their business marketing. However, if you're unfamiliar with Facebook Chatbots, it can be a little intimidating to understand how they work. We're going to break down all the different types and provide tips on how to use them to help you promote your business online.
A Facebook Chatbot is simply an application that allows you to have a live conversation with people using Facebook Messenger. It's not just a way to chat with friends, but also works great for advertising your business. The Facebook Messenger Bot is similar to an e-mail add, where you can compose a message and invite other people to receive your message. Unlike a mail sent through a normal e-mail client, the application will automatically respond to your message when someone receives it.
The Facebook Chatbot does require a Facebook account in order to use. You need to log in using the same email address as the Facebook account that is linked to your Facebook account. After you log in, you'll see a full-screen preview of your chat with the bot, allowing you to write messages and invite other people to join the conversation.
Because the Facebook Chatbot works by sending you messages when someone sends a message to you, it helps to keep it simple and avoid getting too serious at the same time. A simpler message style allows people to easily absorb what you're trying to convey.
In addition to the basic messaging with a chatbot, Facebook also offers several different approaches to promotion. Some programs offer campaigns where you can have your bot to communicate to your users. These can be used to inform users about sales, promotions, and special offers, as well as sending the messages that are most beneficial to your business.
There are two ways you can actually connect your Facebook account with your bot. The first is via a full integration with your Facebook application, which means all messages will come from your bot, and you can then manage each bot program independently as if they were separate accounts.
The second approach is a Facebook "Download" for your bot, meaning you can install it, and the entire program will come from Facebook. This means you will be able to manage each program independently, which may allow you to create a few custom scripts for each bot separately.
Whether you choose to use a full or download option, your bot will have the same basic functions. You can send out messages, send reports, post ads, and use Facebook's group tools. However, there are some specific extensions that are provided through Facebook's programming team that you can use.
One of the most popular Facebook Chatbots available today is the Ask for Directions bot. This bot uses natural language processing to understand human language and learn to make recommendations based on the needs of a user. It was designed by the researcher and developer Pamela Wallin and Facebook employees Simon Ha and Sam Molloy.
These Facebook employees knew the challenges many businesses faced when it came to training their users about the new Facebook Messenger app. So they built this Bot that uses natural language processing techniques to effectively deliver user-specific instructions and suggestions to users.
There are many other ways you can use Facebook Chatbots. If you're marketing a product, service, or a website, you can use a Chatbot to promote your product to targeted users, or your company can host a Chatbot program as a part of its regular customer service.
The best thing about a Facebook Chatbot is that it's always ready for the next big announcement. With an update, you can increase the value of your marketing campaign by staying ahead of the competition by sending out updates regularly, promoting your brand in ways you never thought possible, and connecting with new customers as they're hungry for your product or service.